Greeting Cards & Stationery
timeless, personal, and popular
Writing is back in style. At Spot On Retail, you’ll find the full range: from classic postcards and art cards to planners, bullet journals, pens, and writing accessories. Small in size, big on customer value, and suitable for use in virtually any store.
Visit
Data
Sunday and Monday, from
10:00 a.m. to 5:00 p.m.
The Importance of Greeting Cards & Stationery in the Product Lineup
It is precisely the generation that grew up with a phone in hand that is consciously seeking out paper: a handwritten card, a fountain pen, a notebook that doesn’t need charging. What was called nostalgia just a few years ago is now a growing category with a strikingly young customer base—and a brand experience that can’t be replaced by a text message.
Commercially, it’s one of the most rewarding categories out there: small products, high turnover, and plenty of repeat purchases. Stationery works both as an impulse buy at the checkout and as a full-fledged gift, and many items can be personalized for your own store, brand, or concept.
What You’ll Find on Spot On Retail
- Classic postcards and art cards
- Pop-up and 3D cards
- Seasonal and Special-Occasion Collections
- Notebooks, planners, and bullet journals
- Pens, fountain pens, and specialty inks
- Stickers, tape, and journaling supplies
- Office Supplies and Writing Instruments
- Customizable and private-label collections
On the trade show floor, you can compare them side by side: paper thickness, foil stamping, embossing, the way a card opens. These are exactly the kinds of differences you miss on a screen but can highlight when selling at the counter.
“It’s precisely the generation with a phone in their hand that’s buying print again.“
Free admission
The trade show floor is brimming with inspiration, clever combinations, and enthusiastic exhibitors who know both their collections and the market. In just one day, you’ll discover brands you would never have come across otherwise, make connections that will benefit you all year long, and, at the same time, exchange ideas with retail organizations such as NSO Retail, Libris Blz., and Audax about current market trends.
Get inspired, network, and discover new brands. Free admission for entrepreneurs with a Chamber of Commerce number; parking, coffee, and tea included.
Trends not to be missed
- The Analog Comeback. Choosing to go offline has become a lifestyle. Handwritten letters, wax seals, decorative envelopes: a growing category with a young customer base.
- Pen sales are picking up, with fountain pens leading the way. Specialty inks and limited editions are being collected and traded, and enthusiasts are coming back.
- Journaling in all its forms. From a sleek bullet journal to a messy junk journal. It calls for stickers, tape, loose sheets, and pens: small items with high turnover.
- Two color gradients at the same time. Subtle, minimalist designs with plenty of white for one client, bold colors—purple and cherry red in particular—for the other. You don’t have to choose; you just need to present them separately.
- Pop-up and 3D cards. A card that opens up and makes an impression sells at a completely different price point. It’s one of the few spots on the shelf where you can significantly boost your margin.
- You can see and feel craftsmanship. Gold foil, laser-cut, multi-layered embossing. Exactly the kind of detail that catches your eye right away at a trade show.
- Sustainability is the baseline expectation. FSC-certified paper, plastic-free packaging, plant-based ink. And starting September 27, 2026, sustainability claims must be substantiated, so ask your suppliers for certification right away.
- Seasonal and limited-edition items. Christmas, Valentine’s Day, Mother’s Day, Halloween. Limited editions create a sense of urgency in a category where customers would otherwise spend endless time browsing.
For whom is this segment of interest?
From bookstores and gift shops to newsstands, department stores, toy stores, supermarkets, concept stores, museum shops, and (online) stores with a creative focus. What’s more, many items can be personalized for your store, brand, or concept—you can arrange for your own line of cards or a notebook featuring your logo right at the trade show in just one conversation.
Range
Toys, gifts, stationery, greeting cards, party supplies, and now kids & baby items, too. One trade show floor, two days, your entire buying season. Check out the brands and collections available.
Practical information
Spot On Retail takes place in the spring at Expo Greater Amsterdam (Vijfhuizen) and in the fall at Autotron Rosmalen. Both locations are easily accessible, and parking is free right outside the door. You can find the opening hours, directions, and everything else you need to know before your visit here.
Exhibiting
Put your collection in the spotlight in front of more than a thousand retailers and industry professionals. Curious about the benefits of participating?
At Spot On Retail you will meet, among others:
Blijf op de hoogte
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