Hobby
creativity in every form
From painting and drawing to knitting, embroidery, and model building: in the Hobby Supplies section, you’ll find everything you need to spark your creativity. Whether you’re a beginner just starting out or a seasoned hobbyist who knows exactly what you’re looking for. And the best part about this category is that once you start, you’ll keep coming back.
Visit
Data
Sunday and Monday, from
10:00 a.m. to 5:00 p.m.
Why Hobby Supplies Are Indispensable
Creative hobbies are really taking off, and it’s no longer just the regular customers of yesteryear. Young people are rediscovering knitting, crocheting, and embroidery—as a way to unwind, as something to do with their hands, and as a counterbalance to screen time. Searches for portable hobbies such as knitting and embroidery rose by more than 130 percent in just six months.
This is appealing to you for one simple reason: a hobbyist customer is, by definition, a repeat customer. Supplies run out, one project leads to the next, and the conversation in the store is part of the hobby. Few categories build loyalty so naturally—or fill a workshop schedule so easily.
What You’ll Find on Spot On Retail
- Materials for painting, drawing, knitting, crocheting and sewing
- Scrapbooking, journaling, paper art, and hand lettering
- Modeling and engineering hobbies
- DIY kits for home projects
- Complete starter kits with clear instructions
- Charms, resin, and small craft items for a young audience
- Tools and accessories
By talking directly with suppliers, you’ll immediately know how a product performs in practice: how quickly it works, what a beginner needs, and which sets are suitable for a workshop in your own store.
“By definition, a hobbyist customer is a repeat customer.“
Free admission
The trade show floor is brimming with inspiration, clever combinations, and enthusiastic exhibitors who know both their collections and the market. In just one day, you’ll discover brands you would never have come across otherwise, make connections that will benefit you all year long, and, at the same time, exchange ideas with retail organizations such as NSO Retail, Libris Blz., and Audax about current market trends.
Get inspired, network, and discover new brands. Free admission for entrepreneurs with a Chamber of Commerce number; parking, coffee, and tea are included.
Trends not to be missed
- Offline as a place of respite. Crafts are deliberately used as a daily ritual to combat screen fatigue. Portable hobbies such as knitting, embroidery, and crocheting are growing the fastest, precisely because they can be taken anywhere.
- Junk journaling and vision boards. Cutting, pasting, collecting, and documenting on paper instead of on social media. Both saw a roughly 60 percent increase in search volume over the past year, and they attract a younger customer base to your store.
- Crafting together. Craft night has really taken off: searches for “craft night” doubled, and “girls’ night craft” skyrocketed by hundreds of percent. A workshop evening is no longer an expense, but a sales channel.
- Homemade as a gift. People are making their own gifts again—from personalized charms to homemade treats in mini molds. So why not offer your materials as a gift idea?
- Skill stacking. Sewing and embroidering to repair or alter clothing, both for financial reasons and as a matter of principle. Repair has become a selling point.
- Wabi-sabi: Beauty lies in imperfection. Visible brushstrokes, uneven craftsmanship, nothing too perfect. That makes it much more accessible for beginners—and that’s where your growth lies.
- Kitsch, charms, and resin. Gen Z and Gen Alpha are leaning toward a playful, maximalist style. Low price points, high turnover.
- Starter kits remain indispensable. Everything you need is included, clear instructions, and guaranteed results. The easiest way to get someone to make their first purchase—and then come back for individual supplies.
For whom is this segment of interest?
From hobby and craft stores to bookstores, toy stores, gift shops, concept stores, department stores, museum shops, and online stores with a creative focus. Hobby supplies pair perfectly with stationery, gifts, and toys, and they lend themselves like few other categories to workshops, events, and a loyal customer base.
Range
Discover the extensive range of products, brands, and collections at Spot On Retail. From toys to gifts and stationery to games, everything is on one inspiring exhibition floor.
Practical information
Spot On Retail takes place in the spring at Expo Greater Amsterdam (Vijfhuizen) and in the fall at Autotron Rosmalen. Both locations are easily accessible, and parking is free right outside the entrance. Here you’ll find everything you need to know before your visit to the trade show, such as the opening hours.
Exhibiting
Put your products in the spotlight and reach thousands of retailers and industry professionals as an exhibitor at Spot On Retail. Learn about the benefits of participating.
At Spot On Retail you will meet, among others:
Blijf op de hoogte
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