Games & Puzzles
For fun, challenge and togetherness
From classic board games to innovative card games, and from jigsaw puzzles with hundreds of pieces to artistic puzzles that are almost too beautiful to put away. This is currently the fastest-growing segment, and Spot On Retail is the place where you can try out the products yourself before you buy them.
Visit
Data
Sunday and Monday, from
10:00 a.m. to 5:00 p.m.
Why Games and Puzzles Are Indispensable
In 2025, games and puzzles were the fastest-growing segment of the global toy market, and the board game market is heading toward $24 billion with nearly 10 percent annual growth. This is not just a passing fad. In an age where almost everything happens on a screen, consumers are increasingly opting for offline fun—a trend that will benefit your product lineup for years to come.
What’s more, the consumer has matured. Nearly 40 percent of European consumers bought toys for themselves or another adult in 2025. For puzzles and games, this means higher price points, more attractive designs, collector’s editions, and a shelf that doesn’t belong in the children’s section.
What You’ll Find on Spot On Retail
- Board games for all ages and group sizes
- Quick-to-learn card games for in-between play
- Jigsaw puzzles from 50 to more than 5,000 pieces
- Trading cards, special editions, and collectibles
- Cooperative games where you win or lose together
- Single-player games for personal relaxation
- Artistic and licensed puzzles
And the best part: you get to try them out yourself. Just sit down at the table, listen to the supplier’s explanation, and you’ll know right away if they’re a good fit for your customers—and if you’ll be able to explain them to customers at the counter later on.
“Offline fun is no longer just nostalgia—it’s the fastest-growing trend on the dance floor.“
Free admission
The trade show floor is brimming with inspiration, clever combinations, and enthusiastic exhibitors who know both their collections and the market. In just one day, you’ll discover brands you would never have come across otherwise, make connections that will benefit you all year long, and, at the same time, exchange ideas with retail organizations such as NSO Retail, Libris Blz., and Audax about current market trends.
Get inspired, network, discover new brands, and play a few games along the way. Free admission for entrepreneurs with a Chamber of Commerce number; parking and coffee included.
Trends not to be missed
- Trading cards are a revenue driver. Collectible cards took off, and Pokémon has since become the world’s largest toy franchise. What’s more, they offer something you can’t find in any other category: customers who come back every week.
- Cooperative and legacy games are growing the fastest. Win together or lose together; this subcategory is growing at a double-digit rate each year and attracts exactly the kind of players who will come back for something new afterward.
- Kidults buy things for themselves. In 2025, nearly 40% of European consumers bought toys for themselves or another adult. A different presentation, a different price point, a customer with more to spend.
- Deluxe editions and collector’s editions. Deluxe editions, wooden components, numbered editions. The same title, but a much higher profit margin.
- Artistic and licensed puzzles. Puzzles as works of art, as merchandise, and as gifts. Jigsaw puzzles are no longer just something to do on a rainy Sunday.
- Solo games have become a category of their own. For people looking to relax without having to make an appointment first.
- Game nights sell games. Board game cafés are growing rapidly, and “game night” has become a social phenomenon. Retailers who set up a demo table or organize a monthly game night see the benefits reflected directly in their sales.
For whom is this segment of interest?
From toy stores and bookstores to gift shops, concept stores, department stores, and museum shops. Puzzles and games cater to every age group and price point; they make excellent gift ideas and are among the most reliable seasonal items available, from summer vacation through December.
Range
Toys, gifts, stationery, greeting cards, party supplies, and now kids & baby items, too. One trade show floor, two days, your entire buying season. Check out the brands and collections available.
Practical information
Spot On Retail takes place in the spring at Expo Greater Amsterdam (Vijfhuizen) and in the fall at Autotron Rosmalen. Both locations are easily accessible, and parking is free right outside the door. You can find the opening hours, directions, and everything else you need to know before your visit here.
Exhibiting
Put your collection in the spotlight in front of more than a thousand retailers and industry professionals. Curious about the benefits of participating?
At Spot On Retail you will meet, among others:
Blijf op de hoogte
Als eerste weten wanneer de registratie opent? Meld je aan en ontvang beursnieuws, trendupdates en de nieuwste lanceringen van exposanten in je inbox.
